1.
【单选题】 (2分)
What information should be contained in the first information section of a resume? ( )
A.
the job objective
B.
the date
C.
contect information
D.
family history and gender identification
2.
【单选题】 (2分)
Advertising can be categorized as a kind of ________ communication. （ ）
A.
external
B.
internal
C.
interregional
D.
interethnic
3.
【单选题】 (2分)
______is to take both parties’ benefits into concern and focus on building a long-term relationship. ( )
A.
Equality principle
B.
Win-win principle
C.
Flexibility principle.
D.
Mutual trust principle
4.
【单选题】 (2分)
_______ is a strategic planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture. ( )
A.
Branding strategy
B.
Case study
C.
4Ps
D.
SWOT Analysis
5.
【单选题】 (2分)
Would you like to receive your bank _______________ monthly or annually? ( )
A.
statement
B.
venture capital
C.
commercial
D.
rating
6.
【单选题】 (2分)
Which one do you think is more conversational and concise? ( )
A.
You are hereby advised to endorse the proposal and return same to the undersigned.
B.
In accordance with the plan, the company sold all the machines.
C.
We take pleasure in advising that Contract No. 2017 is hereby canceled.
D.
Profits last year was about a million.
7.
【单选题】 (2分)
Our suggestion is that you ______ the similar article _____what you request at a lower price than quoted owing to similarity in function. ( )
A.
take, into
B.
substitute, for
C.
recommend, as
D.
replace, by
8.
【单选题】 (2分)
A restaurant is a typical example of ________ . ( )
A.
Hybrid business
B.
Manufacturing
C.
Merchandising business
D.
Service business
9.
【单选题】 (2分)
If you are interested, we will send you a sample _________ charge. ( )
A.
in
B.
free of
C.
with
D.
for
10.
【单选题】 (2分)
In recession time, countries may prefer _____to create jobs and demand in the economy. ( )
A.
trade dispute
B.
trade deficit
C.
trade surplus
D.
trade balance
11.
【单选题】 (2分)
_____ is an organization, which has a separate legal personality from the owners. ( )
A.
Sole proprietorship
B.
Business
C.
Partnership
D.
Corporation
12.
【单选题】 (2分)
An organization with several product lines has a _____, which consists of all the product lines and items that a particular seller offers for sale. ( )
A.
brand line
B.
consumer mix
C.
packaging mix
D.
product mix
13.
【单选题】 (2分)
What is the first thing to appear on a business letter ? ( )
A.
the date
B.
the letterhead
C.
the inside address
D.
the attention line
14.
【单选题】 (2分)
_____are usually implemented with the aim of improving economic activity in the domestic economy, but can also be implemented for safety or quality concerns. ( )
A.
Trade embargos
B.
Trade disputes
C.
Free trade policies
D.
Protectionism policies
15.
【单选题】 (2分)
Buyers and sellers on Amazon.com give a _______________ for the quality of service provided. ( )
A.
rating
B.
gift
C.
letter
D.
discount
16.
【单选题】 (2分)
Companies attach great attention to____, as it affects borrowing cost in the capital market. ( )
A.
production
B.
financing
C.
management
D.
credit standing
17.
【单选题】 (2分)
The first step in the new product development process is _____. ( )
A.
idea screening
B.
market testing
C.
idea generation
D.
concept testing
18.
【单选题】 (2分)
Which one do you think is more appropriate according to the 7C principles? ( )
A.
Thank you for your email of August 18.
B.
Damage from the fire was significant.
C.
If we don’t receive the goods soon, we will cancel the order.
D.
We regret to inform you that we must deny your request for credit.
19.
【单选题】 (2分)
_____is rather complex and confusing, thus few organizations may use it. ( )
A.
Functional structure
B.
Matrix structure
C.
Divisional structure
D.
Flat structure
20.
【单选题】 (2分)
The universities should re-evaluate, then increase and decrease the number of places to current and future demand by _______. ( )
A.
employers
B.
students
C.
customers
D.
government
21.
【单选题】 (2分)
Resources in a command economy are always organized and distributed by______. ( )
A.
price mechanism
B.
supply and demand
C.
market Force
D.
central government
22.
【单选题】 (2分)
When writing the date on a business letter you should take care to do what? ( )
A.
spell out the month
B.
make sure you always put the year first before the month and day
C.
make sure you always put the month first before the date and year
D.
always use only numbers in the date field
23.
【单选题】 (2分)
The economy’s still doing badly. The country’s been in a _______________ for years and I can’t see the situation improving. ( )
A.
recession
B.
peak
C.
climb
D.
turnaround
24.
【单选题】 (2分)
Many startups and tech companies tend to choose_____, as it encourages innovation and employee input. ( )
A.
Matrix structure
B.
Flat structure
C.
Functional structure
D.
Divisional structure
25.
【单选题】 (2分)
Though not directly listed as a production factor, _____ plays an important role in the production. ( )
A.
Capital
B.
Labor
C.
Land
D.
Technology
26.
【单选题】 (2分)
Thank-you letter should always begin with…. ( )
A.
statement of thanks
B.
the reasons for writing it
C.
inductive reasoning
D.
good will opening
27.
【单选题】 (2分)
What will be considered for management structure as corporate culture components? ( )
A.
Do risk takers move up in management ranks?
B.
Does the company encourage taking chances, trying new products and markets?
C.
Are management offices separated from the staff workplace?
D.
Does the company set aside time outside of work to socialize?
第2部分
总题数: 40
28
【判断题】 (1分)
Advertising doesn’t have any value in the marketing. ( )
A.
对
B.
错
29
【判断题】 (1分)
The culture of a company that values creativity and risk-taking is better than the one values loyalty and long-term service. ( )
A.
对
B.
错
30
【判断题】 (1分)
The simplest pricing method is break-even pricing—adding a standard markup to the cost of the product. ( )
A.
对
B.
错
31
【判断题】 (1分)
Companies rarely ever give their customers the tools and resources to design their own products. ( )
A.
对
B.
错
32
【判断题】 (1分)
A counter-offer is similar with a quotation. ( )
A.
对
B.
错
33
【判断题】 (1分)
Multinationals can meet local demands without transaction costs associated with tariffs, long-distance shipping. ( )
A.
错
B.
对
34
【判断题】 (1分)
A general inquiry is more like a first request concerning establishing business relationships. Usually starting from the introduction of who you are and where you learn the seller’s company or products. ( )
A.
错
B.
对
35
【判断题】 (1分)
The 4Ps Marketing Mix, is generally divided into four categories: Product, price, position and promotion. ( )
A.
对
B.
错
36
【判断题】 (1分)
The adoption classification suggests that an innovating firm should research the characteristics of early adopters and early majority first. ( )
A.
错
B.
对
37
【判断题】 (1分)
Outdoor ads have high visibility and repeated exposure. They are always complicated. ( )
A.
错
B.
对
38
【判断题】 (1分)
Communication，comes from a Latin word and means to make common” or “to share” . and Dance and Larson canvassed the literature on communication and found 126 definitions of Communication. ( )
A.
对
B.
错
39
【判断题】 (1分)
Moving into new market segments that offer improved profits is a threat in SWOT Analysis. ( )
A.
错
B.
对
40
【判断题】 (1分)
Multinational corporations refer to enterprises, which operate across borders in at least two countries. ( )
A.
对
B.
错
41
【判断题】 (1分)
Direct exporting is selling to an intermediary, who in turn sells your products either to customers or importing wholesalers. ( )
A.
对
B.
错
42
【判断题】 (1分)
International trade balance is the difference between the value of a country’s imports and exports during a given period. ( )
A.
对
B.
错
43
【判断题】 (1分)
The total of international trade equals exports and imports. ( )
A.
对
B.
错
44
【判断题】 (1分)
From the economic system’s point of view, the role of marketing intermediaries is to transform the assortments of products made by producers into the assortments wanted by consumers. ( )
A.
对
B.
错
45
【判断题】 (1分)
In SWOT, strengths and weaknesses are external factors. ( )
A.
对
B.
错
46
【判断题】 (1分)
TV is the most expensive medium for advertising and has high cost but short exposure. ( )
A.
对
B.
错
47
【判断题】 (1分)
If a downward-sloping experience curve exists, this is highly significant for the company which adopts a market penetration strategy. ( )
A.
错
B.
对
48
【判断题】 (1分)
Brand proliferation means an introduction of product with new brand names in the same product category. ( )
A.
对
B.
错
49
【判断题】 (1分)
In international product and service marketing, it is important to know what different colors mean to different countries. ( )
A.
对
B.
错
50
【判断题】 (1分)
Salutation is generally written two lines below the last line of the inside address or the attention line (if used). ( )
A.
对
B.
错
51
【判断题】 (1分)
Franchise is a contractual association between a manufacturer, wholesaler, or service organization who buy the right to own and operate one or more units in the franchise system. ( )
A.
对
B.
错
52
【判断题】 (1分)
Brand stretching means the application of an existing brand name beyond its initial range of products, or outside of its category. ( )
A.
对
B.
错
53
【判断题】 (1分)
Due to use of science and technology, multinationals can not lead to environmental damage. ( )
A.
错
B.
对
54
【判断题】 (1分)
The offer can only be made the seller in international business negotiation. ( )
A.
错
B.
对
55
【判断题】 (1分)
Brand portfolio, which means that firms adopt multiple brands to capture a greater market share by filling the gaps in the market and catering different buying pattern of the customers. ( )
A.
对
B.
错
56
【判断题】 (1分)
Joint venture is a business agreement in which parties agree to develop a new entity by contributing equity. ( )
A.
对
B.
错
57
【判断题】 (1分)
A product starts with consumers’ need and must be different from rival’s commodities, hence it can stand competition. ( )
A.
错
B.
对
58
【判断题】 (1分)
Exporting strategy refers that the company manufactures products in its own country, and sells products to in world market. ( )
A.
错
B.
对
59
【判断题】 (1分)
Financing can allow companies to purchase products out of their immediate reach. ( )
A.
对
B.
错
60
【判断题】 (1分)
Newspaper ads have rich color, longer life , but take a longer time to place. ( )
A.
对
B.
错
61
【判断题】 (1分)
Debt financing and equity financing are two types of commonly used financing for the modern business. ( )
A.
错
B.
对
62
【判断题】 (1分)
A firm offer is a clear indication of the offerer to conclude the business transactions according to the stipulated terms and conditions within a fixed period of time. ( )
A.
对
B.
错
63
【判断题】 (1分)
In a letter of inquiry, we usually use a declarative sentence instead of a general question to ask the seller to quote, which is more positive according to the 7C principles. ( )
A.
错
B.
对
64
【判断题】 (1分)
Billboards, posters and electric displays are major forms of outdoor advertising. ( )
A.
对
B.
错
65
【判断题】 (1分)
In job advertisements, financial package usually refers to money and benefits. ( )
A.
错
B.
对
66
【判断题】 (1分)
Product has a combination of tangible and intangible features. ( )
A.
错
B.
对
67
【判断题】 (1分)
Mutual trust is of little importance in maintaining international business relationship. ( )
A.
错
B.
对
第3部分
总题数: 2
68
【多选题】 (3分)
Major types of advertising media includes ________________. ( )
A.
radio
B.
TV
C.
outdoor billboards
D.
Internet
69
【多选题】 (3分)
What are two sentence patterns of describing trends? ( )
A.
Adjective pattern
B.
Noun pattern
C.
Advert pattern
D.
Verb pattern
